From en.wikipedia.org:
[American television programming block] [the Nickelodeon programming block]
[date=August 2014] [date=March 2025] {{Infobox programming block | name =
SNICK | image = SNICK logo.svg | image_size = | alt = | caption = SNICK's
1992–2000 logo | formerly_known = | premiered = [1992] | closed = [2005] |
channel = Nickelodeon | country = United States | parent = Viacom | runtime =
120 minutes | website = [www.nick.com] }} SNICK (short for SATURDAY NIGHT
NICKELODEON) was a two-hour programming block on the American children's cable
television network Nickelodeon, aimed towards preteen and teen audiences,
older than the target audiences of most Nickelodeon programming. It ran from
August 15, 1992, until January 29, 2005 and was aired on Saturdays starting at
8 p.m and ending at 10 p.m. ET, with a replay on Sundays from 5 p.m. to 7
p.m. In 2005, SNICK was revamped as the Saturday night edition of TEENick.
Nickelodeon continued to run a Saturday night programming block until 2021,
although since the TEENick name was discontinued in February 2009, the block
did not go by any name, with the exception of _Gotta See Saturdays_ in fall
2012.
** Background
At the time of SNICK's creation,[1] traditional networks such as ABC, NBC, and
CBS did not have a specific programming block for younger viewers on Saturday
nights. The consensus at the time was that viewers who were 50 years of age
and older were the only ones watching available, since younger viewers
traditionally went out on Saturday nights. This would explain why shows such
as NBC's _The Golden Girls_ and _Empty Nest_ were the most predominant shows
on Saturday nights at the time. Previously on Saturdays, Nickelodeon
themselves had the Saturday night timeslot to older sitcoms[2] from the
channel's late night programming block, Nick at Nite.[3]
Then-Nickelodeon president, Geraldine Laybourne, wanted to expose the myth
that there was no audience for children's programming on Saturday nights.
Laybourne was a purveyor of market niche-talk, which was a strategy of
programming highly focused programs targeted to specific groups defined by
age, gender, race, education, religion or any of a number of other factors.
In theory, the audience who would most likely watch SNICK would be too young
to be out on the town and too old to be in bed by eight.[4]
Laybourne believed that the original shows on the SNICK block would double
Nickelodeon's audience on Saturday night by as many as 650,000 to one million
viewers. According to Nickelodeon, about one-third of _Ren & Stimpy_[']s
audience, more than a million viewers, were between the ages of 18 and 35. By
early 1993, Nickelodeon (according to A.C. Nielsen ratings) was the number
one network among viewers ages 6–11 on Saturday nights.[5] With a 6.4
age-group rating, Nickelodeon beat Fox's 5.5, NBC's 5.2, CBS' 4.8, and ABC's
3.2 ratings.
** History
*** 1992–2000: Original SNICK
SNICK debuted on August 15, 1992, with two programs that previously aired on
Sundays (the teen sitcom _Clarissa Explains It All_[6] and _The Ren & Stimpy
Show_) and the network premieres of _Roundhouse_[7][8][9] (a musical sketch
comedy-variety series) and _Are You Afraid of the Dark?_ (a horror
fantasy-drama anthology series).[10]
Three new shows (_The Adventures of Pete and Pete_, _The Secret World of Alex
Mack_, and _All That_) premiered on the block between 1994 and 1995, with the
latter two replacing Clarissa and Roundhouse's time slots, which both shows
had ended their runs. By this time, much of SNICK's programming had
diversified to the point of making room for other new programs by replacing
their existing shows or scheduling them in different time slots.
On some occasions, the block would run a series of interstitial shorts
in-between regular broadcast, known as "SNICK Snack",[11][12] or special
programming events.
Many bumpers and advertising promos for SNICK featured the programming block's
mascot, dubbed "The Big Orange Couch," in several places, including in
different Nickelodeon shows (front of the Midnight Society's campfire, Ren and
Stimpy's house, the Roundhouse, among others), as well as various real life
and fictional locations.
It was retired in June 1999, when the Big Orange Couch, filled with $25,000
and 6,000 cookies, was given to a viewer in a contest during a live event
celebrating Nickelodeon's 20 years on television. However, the couch was
briefly returned from 2000–2001, in which it was redesigned.
*** 2000–2001: SNICK House
On October 14, 2000, SNICK was revamped and was renamed to the _SNICK HOUSE_,
and with this came a number of changes. The block was now hosted by Nick
Cannon, and each week, a celebrity or music group made an appearance. The
format was very similar to the TEENick block, which premiered three months
later, but was more of a party.
Each week, viewers could go online and vote for their favorite _SNICK HOUSE
VIDEO PICKS_. The winning music video would then be played during the block.
The SNICK House was cancelled on July 7, 2001, making the way for the return
of the regular SNICK block.
*** 2001–2002: Elevator Music Era
After SNICK House was cancelled on July 1, 2001, with the last program aired
being _All That_, Nick replaced SNICK's normal slot with "Nick Flicks", which
featured 90-minute Nicktoon specials followed by _The Brothers García_. This
went on from July 7, 2001, to January 12, 2002, and from June 29, 2002, to
September 7, 2002.
On January 19, 2002, the brand new SNICK began with a whole new lineup,
including a brand new season and subsequently a new cast of _All That_, which
had been on hiatus for a year and a half. Bumpers now featured still pictures
of various SNICK stars with a SNICK "talk bubble" above them, with elevator
music playing in the background.
*** 2002–2004: SNICK On-Air Dare
Starting on September 21, 2002, SNICK featured a series of _ON-AIR DARE_
segments featuring members of the _All That_ cast. All but three members of
the cast would pull a lever to determine the night's "dare", which one of the
three would have to do. The three cast members from _All That_ in each
segment would be placed in a glass cylinder and one would be randomly chosen
to participate in a dare. If chosen, two security guards enter and grab the
cast member (as if they were arrested) so they would not escape. This appears
to have been based on _Fear Factor_.[date=February 2018]
Some of these dares included singing the National Anthem in a diaper, apple
bobbing in a toilet, taking a bath in a tub of raw eggs, eating a couple
gallons of blue cheese, being painted with peanut butter and licked by dogs,
hanging upside down and being dipped in dog food, having buckets of worms
dumped on the cast member's head, drinking a gallon of sweat, sitting in a
giant bowl of chili, eating 1,000 toe nails, the cast member putting an entire
scorpion in their mouth, the cast member being pecked by hungry chickens, or
shaving their school principal's legs.
During this era of SNICK, the SNICK line-ups went through some major
transitions that included the cancellations of _The Nick Cannon Show_ and
_Cousin Skeeter_ and the premiere of a new show, _Romeo!_.
In 2003, design company Beehive created brand new bumpers for SNICK, featuring
an orange splat morphing into a show's character. Instead of saying "SNICK",
the announcer said "Saturday Night Nickelodeon".
*** 2004–2005: Saturday Night on Nickelodeon era and the end of SNICK
On September 4, 2004, SNICK was quietly rebranded as SATURDAY NIGHT ON
NICKELODEON. However, the SNICK name was still used during live on-air
segments.
On January 29, 2005, SNICK aired for the last time and was replaced the
following week by a Saturday night version of TEENick. The TEENick block name
was discontinued in February 2009, in preparation for the launch of a separate
channel named after the block, TeenNick. TeenNick launched in September 2009,
and much of its programming was sourced from the original TEENick block.
*** 2011: SNICK on The '90s Are All That
In July 2011, TeenNick begin airing 1990s era Nickelodeon shows starting at
12:00 am Eastern Time under the banner _The '90s Are All That_. SNICK
programs that originally aired on the block's lineup were _All That_, _Kenan &
Kel_, and _Clarissa Explains It All_. In December 2011, it was announced that
the week of December 26, 2011, up until New Year's Eve that TeenNick would air
classic SNICK lineups from each year of the 1990s, with a special marathon
airing New Year's Eve, all with classic SNICK and Nickelodeon bumpers from the
1990s.
On August 17, 2013, SNICK returned to _The '90s Are All That_, for its
"SNICK-iversary", celebrating its 21st anniversary, reaching the drinking age
if it were a person. The original lineup was aired (_Clarissa Explains It
All_, _The Ren & Stimpy Show_ and _Are You Afraid of the Dark?_) with the
exception of _Roundhouse_ being replaced by _All That_.
*** 2017: SNICK on NickSplat
Since the block's 2011 resurgence, SNICK has returned to TeenNick three times.
The first two under the block timeslot of The '90s Are All That, which was
renamed to The Splat on October 5, 2015, and was renamed once again as
NickSplat on May 1, 2017. SNICK's third appearance on TeenNick was to
celebrate SNICK's 25th anniversary by airing episodes Saturday nights during
the month of August 2017.
August 5, 2017:
- 12:00AM – _The Adventures of Pete and Pete_
- 12:30AM – _Clarissa Explains It All_
- 1:00AM – _Are You Afraid of the Dark?_
- 1:30AM – _The Ren & Stimpy Show_
August 12, 2017:
- 12:00AM – _All That_
- 12:30AM – _All That_
- 1:00AM – _Kenan & Kel_
- 1:30AM – _Kenan & Kel_
August 15, 2017:
- 10:00PM – _Clarissa Explains It All_
- 10:30PM – _Roundhouse_
- 11:00PM – _The Ren & Stimpy Show_
- 11:30PM – _Are You Afraid of the Dark?_
August 19, 2017:
- 12:00AM – _KaBlam!_
- 12:30AM – _Rugrats_
- 1:00AM – _CatDog_
- 1:30AM – _The Angry Beavers_
August 26, 2017:
- 12:00AM – _The Amanda Show_
- 12:30AM – _The Amanda Show_
- 1:00AM – _All That_
- 1:30AM – _All That_
** SNICK line-ups
The following are the shows aired during SNICK for the year listed. Although
these are the standard shows aired, some days would see variation in the SNICK
line-up.
{| class="wikitable" ! colspan="5" | SNICK (August 1992 – February
2000){{efn|All these shows aired from 8 p.m.-10 p.m. ET (though the schedule
was briefly extended to 8–10:30 p.m. ET in the summer of 1994[13]) with the
ending having the Big Orange Couch and above that a clock counting down until
next week's broadcast.}} |- ! Year !! 8:00 PM !! 8:30 PM !! 9:00 PM !! 9:30 PM
|- ! scope="row" | 1992 – Summer 1994 | rowspan="2" | _Clarissa Explains It
All_[14] || _Roundhouse_ | rowspan="4" | _The Ren & Stimpy Show_ | rowspan="5"
| _Are You Afraid of the Dark?_ |- ! scope="row" | Summer 1994 – October 1994
| rowspan="2" |_The Adventures of Pete & Pete_ |- ! scope="row" | October 1994
– January 1995 | rowspan="4" | _The Secret World of Alex Mack_ |- !
scope="row" | January 1995 – Early 1996 || _All That_[15] |- ! scope="row" |
Early 1996 – Spring 1996 | rowspan="2" | _Space Cases_ | rowspan="2" | _All
That_ |- ! scope="row" | Spring 1996 – October 5, 1996 || _The Adventures of
Pete & Pete_ |- ! scope="row" | October 12, 1996 – Early 1997 | rowspan="2" |
_Kenan & Kel_ | rowspan="4" | _All That_ || _Space Cases_ || _Are You Afraid
of the Dark?_ |- ! scope="row" | Early 1997 – August 1997 || _The Mystery
Files of Shelby Woo_ | rowspan="2" | _KaBlam!_ |- ! scope="row" | August 1997
– November 1997 | rowspan="3" | _Rugrats_ | rowspan="2" | _Kenan & Kel_ |- !
scope="row" | November 1997 – May 1998 || _The Journey of Allen Strange_ |- !
scope="row" | May 1998 – October 1998 | rowspan="2" | _Kenan & Kel_ |
rowspan="2" | _All That_ | rowspan="2" | _Animorphs_ |- ! scope="row" |
November 1998 – February 1999 || _The Angry Beavers_ |- ! scope="row" |
February 1999 – October 1999 || _Rugrats_ || _All That_ || _Kenan & Kel_ ||
_Are You Afraid of the Dark?_ |- ! colspan="5" | SNICK House (October 1999 –
Summer 2001) |- ! scope="row" | October 1999 – Mid-2000 | rowspan="2" |
_Rugrats_ || _The Amanda Show_ || _100 Deeds for Eddie McDowd_ | rowspan="5" |
_All That_ |- ! scope="row" | Mid-2000 – Fall 2000 || _100 Deeds for Eddie
McDowd_ || _The Amanda Show_ |- ! scope="row" | Fall – Winter 2000 || _The
Amanda Show_ || _Noah Knows Best_ || _Caitlin's Way_ |- ! scope="row" | Winter
2000 – Spring 2001 | rowspan="2" | _SpongeBob SquarePants_ | rowspan="2" |
_The Amanda Show_ || _100 Deeds for Eddie McDowd_ |- ! scope="row" | Spring
2001 – Summer 2001 || _The Brothers García_ |- ! colspan="5" | SNICK (Winter
2002 – 2005) |- ! scope="row" | Winter 2002 – June 2002 | rowspan="3" | _All
That_ | rowspan="1" | _The Amanda Show_ | rowspan="1" | _Taina_ | rowspan="1"
| _The Nick Cannon Show_ |- ! scope="row" | Fall 2002 – June 2003 |
rowspan="1" | _The Nick Cannon Show_ | rowspan="2" | _The Amanda Show_ |
rowspan="1" | _Cousin Skeeter_ |- ! scope="row" | June 2003 – December 2003 |
rowspan="3" | _Romeo!_ | rowspan="3" | _Are You Afraid of the Dark?_ |- !
scope="row"| December 2003 – September 2004 | rowspan="2"| _All Grown Up!_ |
rowspan="2"| _All That_ |- ! scope="row"| September 2004 – January 2005 |}
** Special line-ups
Some schedules were only aired once.
{| class="wikitable" |- ! Year !! 8:00 PM !! 8:30 PM !! 9:00 PM !! 9:30 PM |-
! scope="row" | October 15, 1994 | _The Secret World of Alex Mack_ | _My
Brother and Me_ | _The Ren & Stimpy Show_ | rowspan="3" | _Are You Afraid of
the Dark?_ |- !October 29, 1994 |_Aaahh!!! Real Monsters_ |_The Adventures of
Pete & Pete_ | rowspan="2" |_Are You Afraid of the Dark?_ |- !October 28, 1995
|_The Secret World of Alex Mack_ |_Aaahh!!! Real Monsters_ |- !November 25,
1995[16] |_Rugrats_ |_Rocko's Modern Life_ |_Doug_ |_Aaahh!!! Real Monsters_
|}
** Home video releases
In August 1993, Nickelodeon released two VHS tapes meant to recreate the
SNICK-watching experience by including episodes from all four of the original
SNICK shows: _Clarissa Explains It All_, _Roundhouse_, _The Ren & Stimpy
Show_, and _Are You Afraid of the Dark?_ The tapes also included episodes of
the original _The Adventures of Pete & Pete_ shorts in between each SNICK
show, as well as SNICK bumpers featuring the Big Orange Couch. The videos
were released through Sony Wonder and came in orange-colored cassette tapes.
*** Volume 1: Nick SNICKS Friendship
- _Clarissa Explains It All_ : Season 3 episode "Sam's Swan Song"
- _The Ren & Stimpy Show_ : Season 1 episode "The Littlest Giant"
- _Are You Afraid of the Dark_ : Season 1 episode "The Tale of the Lonely Ghost"
- _Roundhouse_ : Season 1 episode "New Kid In Town"
- _The Adventures of Pete & Pete_ shorts "Artie, the Strongest Man in the World," "X-Ray Man," and "Route 34"
*** Volume 2: Nick SNICKS The Family
- _Clarissa Explains It All_ : Season 1 episode "Cool Dad"
- _The Ren & Stimpy Show_ : Season 2 episode "Fake Dad"
- _Are You Afraid of the Dark_ : Season 1 episode "The Tale of the Hungry Hounds"
- _Roundhouse_ : Season 1 episode "You Can't Fire Your Family"
- _The Adventures of Pete & Pete_ shorts "The Burping Room," "Mom's Plate," and "The Punishment"
** Notes
[Notelist]
** References
[2]
** External links
- Every SNICK Show Ever, Ranked (see https://www.complex.com/pop-culture/2015/10/every-snick-show-rated/)
- Inside Nickelodeon’s Saturday Night Gamble (see https://www.vanityfair.com/hollywood/2017/08/inside-nickelodeon-snick-saturday-night-gamble)
- How Well Do You Really Remember SNICK? (see https://www.buzzfeed.com/alexalvarez/just-90s-things)
- A Talk With Ralph Kelsey, the Man Who Wrote the Opening for SNICK (see https://dotandline.net/ralph-kelsey-interview-snick-sesame-street-sandblast-productions-ee7e75bc6927/)
[Nickelodeon] [Former KidsTVBlocksUSA]
Category:Nickelodeon programming blocks Category:Saturday mass media