From en.wikipedia.org:
[Urban newspaper] [Italic title] _ROLLING OUT_ is an African American-focused
lifestyle and entertainment magazine based in Atlanta, Georgia. Published by
Steed Media Group, it was founded in 1998 and has grown into a multimedia
platform that covers culture, politics, entertainment, business, health, and
social justice issues relevant to the Black community in the United States.[1]
** History
_Rolling Out_ was founded by American media executive, publisher, and
entrepreneur Munson Steed, as a free weekly newspaper intended to provide
media representation for African American audiences. Initially distributed in
Atlanta. It expanded its reach to other urban markets and established a
presence in digital media as well.[2]
As of the 2020s, _Rolling Out_ reported an estimated digital audience of over
2 million unique visitors monthly, and print distribution in over 20 U.S.
cities. The magazine maintains a combined social media following of over
500,000.<ref name="BlackEnterprise" />
_Rolling Out_ is known for its celebrity interviews and editorial features on
Black culture, activism, entrepreneurship, and entertainment. Public figures
featured on its covers have included singer Normani Kordei,[3] television
personality Porsha Williams,[4] Grammy-winning artist H.E.R.,[5] actor Morris
Chestnut,[6] and former heavyweight boxing champion Mike Tyson.[7]
In 2016, _Rolling Out_ formed a partnership with digital news platform _The
Grio_ to create a digital advertising network aimed at multicultural
audiences.[8]
In 2017, Steed Media Group collaborated with ad tech firm Digital Remedy to
launch _Rolling Out Extend,_ a platform to expand its reach to over 30 million
addressable digital consumers.[9]
In 2021, _Rolling Out_ participated in the #AmplifyBlackStories initiative in
partnership with BlackBookStore.com and Penguin Random House. The campaign
aimed to promote Black authors and literature to a broader audience.[10]
In 2024, _Rolling Out_ launched the RideCon AI Lab during its annual tech and
culture conference. The lab featured sessions on artificial intelligence,
entrepreneurship, and innovation in Black communities.[11]
The publication has worked with national brands such as McDonald's, American
Airlines, Lexus, and Ford for multicultural marketing campaigns.[12]
** See also
- List of African-American newspapers and media outlets
- The Grio
- Ebony (magazine)
** References
References:
[1]. [title=Cool Jobs: Munson Steed, Rolling Out Magazine ]
[2]. [title=Munson Steed: Media Mogul, Thought Producer, Visionary ]
[3]. [title=Normani Kordei's Musical Evolution ]
[4]. [title=Porsha Williams and Her Bump Cover Rolling Out Magazine ]
[5]. [title=H.E.R. Covers Rolling Out Magazine ]
[6]. [title=All About Morris Chestnut's Kids ]
[7]. [title=Mike Tyson on cover of Rolling Out magazine: Criminal past, stage show, going vegan ]
[8]. [title=The Grio and Rolling Out Partner to Form Digital Ad Network ]
[9]. [title=Rolling Out and The Grio Create Digital Ad Network ]
[10]. [title=Munson Steed Leads First African American Family Book Expo ]
[11]. [title=Rolling Out Celebrates Black History Month with RideCon AI Lab ]
[12]. [title=Rolling Out and Lexus Highlight Entrepreneurial Voices ]
** External links
- Official website (see https://www.rollingout.com)
Category:Magazines established in 1998 Category:African-American magazines
Category:Entertainment magazines published in the United States
Category:Weekly magazines published in the United States Category:Magazines
published in Atlanta