From en.wikipedia.org:
[American brand of nutritional supplements] [[Insure] [other uses]]
[currentowner= Abbott Laboratories]
ENSURE is an American brand of nutritional supplements and meal replacements
manufactured by Abbott Laboratories.
A 237-ml (8-fl oz) bottle of Ensure Original contains 220 calories, six grams
of fat, 15 grams of sugar, and nine grams of protein. The top six ingredients
are water, corn maltodextrin, sugar, milk protein concentrate, canola oil, and
soy protein isolate.[1] Ensure is considered lactose-free for people with
lactose intolerance.[2]
** History
In 1903, Harry C. Moores and Stanley M. Ross launched the "Moores & Ross
Milk Company", which specialized in bottling milk for home delivery for the
first few years.<ref name=Ohio>[title=Ross Laboratories] By 1964, however, the
company merged with Abbott Laboratories. A drink called Ensure was first
marketed by Ross Laboratories in 1973.<ref name=Ohio/>
In the 1990s, Ensure and other nutritional drink products like Mead Johnson's
Sustacal and Nestlé's Boost and Resource brands were fiercely competing to
capture market share among healthy adults.<ref name=NYT1997/> In 1996, Ensure
had sales of about $300 million and accounted for 80% of protein supplement
sales; Abbott spent $45.4 million to advertise Ensure during the first nine
months of 1996, around 70% more than it spent during the same period of
1995.[3]
When Abbott split off its pharmaceuticals division, Abbvie, in 2013, the
Ensure product line remained with Abbott along with other nutritional
products.[4]
** Criticism
In 1995, the Center for Science in the Public Interest said that ads for
Ensure were "the most misleading food ad" of that year.<ref name=NYT1997/> In
1997, Abbott settled charges from the Federal Trade Commission that it was
falsely marketing Ensure as having similar amounts of vitamins as multivitamin
supplements, and as recommended by doctors more than any other nutritional
supplement as a way for people to stay active and healthy.<ref
name=NYT1997>[last1=Burros][5]
** References
[ensure] [reflist]
** External links
- [https://ensure.com/]
Category:Dietary supplements Category:Abbott Laboratories