From en.wikipedia.org:
[Alcoholic beer sold in Ireland] [the metal alloy]
{{Infobox Beverage
|name=Dutch Gold
|image=
|caption= The '4 for 5' Dutch Gold package
|type=pilsner
|abv =3.5% ABV
|manufacturer=
|discontinued=
|related=
|variants=
}} DUTCH GOLD is a low-cost, imported, pilsner lager beer sold only in
Ireland.[1] It was launched there in 1995.[2]
** The Beer
Dutch Gold was originally brewed in Breda, Netherlands by Oranjeboom, and
exported to Ireland. The beer is distributed in Ireland by _Comans
Beverages_, an importer and distributor of beers wines and spirits located in
Tallaght, County Dublin. The beer originally contained 4.2%[3] alcohol by
volume. This was changed initially to 4% and then in 2022 to 3.5% alcohol by
volume in order to align prices with Ireland's newly introduced minimum
alcohol unit pricing laws.[4] It is described by the distributor as having "a
crisp, clean, fresh flavour".<ref name="Comans"/>
** Irish retailing
In the Irish canned beer market, Dutch Gold has a market share of between 11%
and 14%, making it the nation's third most popular beer after Budweiser and
Heineken as of 2007.[5]<ref name="Only in Ireland"/> Dutch Gold is not
advertised in the media, rather favouring in-store advertising. Competitive
pricing and a variety of multi-pack offers are the primary promotional
methods.
** Social and cultural implications
In 2006, the Gardaí launched a campaign against anti-social behaviour in Lucan
under the name "Operation Dutch Gold". The distributors of the product,
Comans Wholesale of Tallaght, complained that the naming of the project was
unfair to them.[6]
In 2005, University College Dublin had a Dutch Gold Society on campus, in a
tribute to the beer.[7]
** References
[Reflist]
Category:AB InBev brands Category:Beer in Ireland Category:1995 establishments
in Ireland